Participatory Culture

“Participatory Culture is term referring to consumers of media products that do not only act as the consumers of Digital Media but also involves into the process of creating and making the Digital Media products better. ”

Our first lecture in Design for Digital Media Environments unit consisted of series of information about Participatory Design the relation to WEB 2.0 and different ways of how the general public can involve in Participatory Design .

Web 2.0 and Participatory Design

The definition we were given in lecture:

“Web 2.0 is the network as platform, spanning all connected devices; Web 2.0 applications are those that make the most of the intrinsic advantages of that platform: delivering software as a continually-updated service that gets better the more people use it, consuming and remixing data from multiple sources, including individual users, while providing their own data and services in a form that allows remixing by others, creating network effects through an architecture of participation, and going beyond the page metaphor of Web 1.0 to deliver rich user experiences.”

Reference: “O’reilly, T. (2007). What is Web 2.0: Design patterns and business models for the next generation of software. Communications and Strategies, 65(1), 17-37.”

Web 2.0 is basically a second version of WEB. Web 2.0 changes the concept of static websites to dynamic or user generated content. This allows the social media to grow and create better user experience. WEB 2.0 has a lot in relation to Participatory Design. As mentioned in the begging Participatory design is about general public participating in Digital Media content creation and amendment so they are not just consumers. A good example of Participatory Design and WEB 2.0  could be WIKIS.


Wiki is a application (or a web application) that allows users to add, delete, amend  the content or the structure. Wikis are written in simplified mark up language (also know as “wiki markup”) or a rich text editor. Some people might see Wikis as a blog type website but unlike blog’s Wiki differs from them by not having a defined owner or leader which is one of the things that makes it possible for others user to delete, add or amend the content. There are different types of Wikis that exists one of the most popular one is Wikipedia which is an online Encyclopedia. People in Wikipedia write articles that relate to Historical Events, Famous people ect. Consumers of the Wikipedia can suggest and edit if the spot a mistake in a Wikipedia article. Also Wikipedia articles consists of different resources and references in order to write the article.


Another example of participatory culture. GNU/Linux is a completly free operating system made bu users for users. It comparison to Windows or Apple OS Linux is a free alternative. There are many different remixed distribution of Linux made  in order to adapt to different community needs.

CC – Creative Commons

Some of the work in the Participatory Culture and WEB 2.0 needs to have some right reserved. Creative Commons is a free non-profit organisation that provide free an easy to use copyright licences to give public the premision to share, use and modify your work. There are 6 diffrent licences of CC that users can chose from.

  1. Attribution – This license lets others distribute, remix, tweak, and build upon your work, even commercially, as long as they credit you for the original creation
  2. Attribution-ShareAlike – This license lets others remix, tweak, and build upon your work even for commercial purposes, as long as they credit you and license their new creations under the identical terms
  3. Attribution-NoDerivs – This license allows for redistribution, commercial and non-commercial, as long as it is passed along unchanged and in whole, with credit to you.
  4. Attribution-NonCommercial – This license lets others remix, tweak, and build upon your work non-commercially, and although their new works must also acknowledge you and be non-commercial, they don’t have to license their derivative works on the same terms.
  5. Attribution-NonCommercial-ShareAlike – This license lets others remix, tweak, and build upon your work non-commercially, as long as they credit you and license their new creations under the identical terms.
  6. Attribution-NonCommercial-NoDerivs –  Only allowing others to download your works and share them with others as long as they credit you, but they can’t change them in any way or use them commercially.



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